Having just returned from a conference with 12 speakers, five of which are world reknown, it gave me the chance to test my theory.
I had my usual backstage pass taking care of the speakers before they went on, and the opportunity to watch the faces of the audience as they experienced each speaker. What was it that got the audience to write down the golden nuggets they heard? Even more telling, what did they remember or repeat in a social media post about that speaker? And with so MANY speakers, whose names did they remember and why? Who would be forgotten by day three of the conference?